Thirty years in enterprise technology, including CIO of Zimmerman Advertising and EVP of IT at Omnicom. Now building lean, AI-run businesses where every claim traces back to a document. My main focus is HOAShark.
As featured onBeyond Success TVDocuseries on the Inside Success TV app · Episode early 2027Every line. Every figure. Every exhibit. Traced to the source.
That's the standard at every company I build, from a condo association's ledger to a client's campaign report.
Litigation-grade forensic review of Florida HOA and condo association records. It turns ledgers, bank statements and board records into an organized case file for attorneys and forensic CPAs.
A report on a condo building's records for buyers, before they sign. Think of it as a history report for the building.
AI marketing systems for agencies and growing companies: outbound appointment setting, creative and ad production at volume, and client reporting. Agency experience, rebuilt around AI.
Each company is its own LLC, owned by Joe Shook and run separately.
Forged in fire.
Watch Forged in FireThe 50-second film about how HOAShark was made →As a Florida condo owner, Joe saw how slow and expensive it is to answer a simple question about an association: where did the money go? A forensic accountant was out of reach, so he did the work himself, then built the tools to make that work repeatable.
HOAShark does the first forensic pass on an association's books, the part that usually waits until an expert is hired, and ties every finding to the document it came from. The expert's hours go to judgment instead of data entry.
From 2012 to 2024 Joe ran technology inside one of the country's largest advertising agencies: first as EVP of IT and Chief Information Officer at Zimmerman Advertising, then as EVP of IT for Omnicom's Advertising Collective and Commerce Groups. That meant the systems behind media, digital, social, creative and video production for national brands.
Shookster.ai takes what that work requires, steady pipeline, creative at volume and reporting a client can trust, and builds it as AI systems a lean team can run.
The same rule applies as at HOAShark: the numbers in a report have to trace back to something real.
Joe has spent 30 years leading enterprise technology, most recently as CIO of Zimmerman Advertising and EVP of IT at Omnicom, where a system was only as good as the records behind it. Along the way he worked through many high-stakes corporate legal matters, where the outcome often came down to what the records could prove.
Today he builds companies the same way: AI does the heavy lifting, the records settle the argument, and Joe makes the calls.
Press, partnerships, Shookster.ai marketing work, or a matter that needs a careful look at the records. For HOAShark support, use hoashark.com.